Local Citation Finder

Find the business directories to list your business in, by country and industry, and see where competitors are listed.

of listings done. Tick each one once your business is listed; your ticks are kept in this browser.

Find directories for your city and industry

Enter your city above to get Google searches that turn up local directories, associations and "best of" lists.

Find where a competitor is listed

A competitor that ranks well in the map pack is usually listed in the right places. Search for its name and phone number to find those sites.

Your NAP, exactly the same everywhere

Search engines match listings by name, address and phone (NAP). Write them once, then paste the same text into every directory: same spelling, same abbreviations, same phone format.


Local Citation Finder

A citation is any listing of your business name, address and phone number (NAP) on another website, such as Google Business Profile, Yelp or an industry directory. Consistent citations on trusted sites help search engines trust your location and can help you appear in the map pack. This finder gives you a checklist of the directories that matter for your country and industry, searches that uncover local directories and your competitors' listings, and a place to keep your NAP identical everywhere.

How to use Local Citation Finder

  1. Choose your country and industry, and enter your city.
  2. Work through the checklist from the top: the essential listings first, then your country's directories, then your industry's sites. Tick each one when your listing is live.
  3. Use the city searches to find local directories, associations and "best of" lists, and the competitor searches to see where businesses that outrank you are listed.
  4. Write your name, address and phone once in the NAP box and paste the same text into every listing.

When it comes in handy

  • Setting up the listings for a new local business.
  • Auditing a client's local SEO and finding the directories they are missing.
  • Finding the citations that help a competitor rank in the map pack.

Frequently asked questions

How many citations do I need?
Quality and consistency matter more than numbers. Get the essential listings and the main directories for your country and industry right first; dozens of low-quality directories add little.
What if my details are different on some sites?
Update them. Old addresses, different phone numbers and name variations confuse search engines and customers. Start with the most visible listings, such as Google, Bing, Apple and Facebook.
Are my ticks saved?
Yes, in this browser only. Nothing you enter is sent to SEOpeck. Download the checklist as a CSV file to keep it elsewhere or share it.

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