JSON-LD to Microdata Converter

Most sites should use JSON-LD, but some platforms, email templates and older themes only allow structured data as Microdata attributes in the HTML. Paste JSON-LD and get matching HTML with itemscope, itemtype and itemprop attributes, including nested items such as an offer inside a product.

How to use JSON-LD to Microdata Converter

1. Paste the JSON-LD (the script tag is optional).
2. Copy the generated HTML and place it in your page or template.
3. Replace the placeholder elements with your visible content where needed, then test the page.

When it comes in handy

• Adding structured data where script tags are not allowed.
• Migrating templates between formats.

Frequently asked questions

Which format should I use?

Google recommends JSON-LD because it is easier to maintain. Use Microdata only when JSON-LD is not possible.

Should Microdata be visible on the page?

Microdata should mark up content visitors can see. The converter uses meta and link tags for values that are not text, which is allowed; keep visible text in visible elements.