UTM Link Builder

Build campaign URLs with UTM parameters for Google Analytics, with presets for ads, social and email.

Page URL

Source * utm_source Medium utm_medium Campaign name utm_campaign Campaign ID utm_id Term utm_term Content utm_content

Lowercase values Spaces

Campaign URL

UTM Link Builder

UTM parameters tell Google Analytics where a visitor came from: which newsletter, ad or social post. Without them, clicks from emails and apps often show up as direct traffic. The UTM Link Builder adds the parameters to your link, keeps values consistent (lowercase, no spaces) so "Facebook" and "facebook" do not become two sources, replaces any old UTM tags on the link, and keeps your recent links in this browser so you can reuse them.

How to use UTM Link Builder

Paste the address of the page you want to send people to.
Choose a preset or fill in the source, medium and campaign name.
Copy the finished link and use it in your ad, post or email.

When it comes in handy

Tracking newsletter and email campaigns in Google Analytics 4.
Comparing social posts, ads and partner links.
Tagging QR codes on printed flyers and packaging.

Frequently asked questions

Which parameters are required?: utm_source is required. Use utm_medium and utm_campaign too: Google Analytics uses source and medium to sort traffic into channels.
Should I tag links on my own website?: No. UTM tags on internal links start a new session and overwrite the real source of the visit. Only tag links on other sites, in emails, ads and apps.